Traditional prospectingHope-based outreach
Random lists↓Mass outreach↓Hope someone needs a roof
Propel Roofing × Power Up AI
Find Roofing Prospects Before Your Competitors Do.
Power Up AI is building Propel Roofing an AI-assisted buyer-intent prospecting system designed to identify opportunities, enrich the data, and turn those prospects into outbound conversations.
Buyer IntentEnriched DataCold OutreachMarket Intelligence
A personalized growth plan
Adam, here's the opportunity.
Propel Roofing is entering an important growth stage. Instead of waiting until every piece of a larger sales organization is built, we can start creating prospect activity and market intelligence now.
The goal is to find people displaying relevant signals, give Propel the data to reach them, launch outbound email, and build from what the market tells us.
01Start generating intelligence now.
02Build the larger system from real results.
The timing advantage
Most roofing lead generation starts too late.
Better timing creates better conversations.
VS
Buyer-intent prospectingSignal-based outreach
Identify relevant signals↓Find + enrich prospects↓Reach out + measure
Buyer-intent prospects are identified through agreed criteria and signals relevant to roofing services. This does not mean every prospect is actively purchasing a roof.
The growth engine
We're not selling Propel a list.
We're building the beginning of a prospecting engine.
AI buyer-intent research
Identify agreed signals relevant to roofing services.
Prospect identification
Create targeted prospect records from those signals.
Contact enrichment
Add available contact information, including phone data when found.
Cold email infrastructure
Prepare the systems needed to conduct outbound email safely.
Outbound campaigns
Launch targeted messaging toward identified prospects.
Sales follow-up
Propel works interested responses and can independently use its data.
Learn + optimize
Use response data to improve targeting and messaging.
Scale what works
Use real market intelligence to shape the next growth opportunity.
Signals→Conversations→Better targeting
The numbers
A clear 90-day commitment.
Clear by design: the guarantee applies to lead quantity. Phone-number accuracy, appointments, estimates, and sales are not guaranteed.
What Propel receives
Everything needed to launch, learn, and improve.
AI Buyer-Intent Lead Generation
A tailored AI-assisted lead-sourcing campaign built around agreed buyer-intent criteria.
Why it mattersFocus prospecting around relevant market signals, not generic lists.
2,250+ Prospect Records
An anticipated pace of approximately 750 records per month across the three-month engagement.
Why it mattersMinimum engagement commitment: 2,250 leads.
Contact Enrichment
Available third-party contact information can include phone numbers and other enrichment data.
ImportantPhone accuracy is not guaranteed and is separate from the lead guarantee.
Cold Email Infrastructure
Setup, email accounts, warm-up, campaign creation, and launch are prepared and managed.
Why it mattersA practical outbound foundation built for campaign execution.
Messaging + Campaign Development
Cold-email messaging, campaign sequences, targeting structure, and outreach strategy.
Why it mattersOne connected message strategy built around the selected prospects.
Campaign Management
Launch, performance monitoring, engagement review, and refinements based on response data.
Why it mattersEvery campaign creates intelligence for the next decision.
Cold Email InfrastructureSetup→Email Accounts→Warm-Up→Campaign Creation→Launch
Lead journey
What happens to a lead?
From signal to sales opportunity, with every handoff made clear.
01Buyer-intent signal detected→
02Prospect identified→
03Contact data enriched→
04Added to outreach campaign→
05Cold email sent→
06Prospect responds→
07Propel team follows up→
08Inspection / estimate opportunity→
09Potential roofing customer
The final stages depend on prospect response and Propel's sales execution. Responses, inspections, estimates, and customers are not guaranteed outcomes.
Data ownership + flexibility
One lead. Multiple ways to work it.
After the applicable payment, Propel owns its project-specific lead data and can independently use it within its own sales systems.
01Cold EmailManaged by Power Up AI
02CallingPropel may use its own systems
03DialerPropel may use tools such as Mojo
04Future ChannelsAdditional strategies may be developed later
Scope clarity Power Up AI may provide reasonable strategic guidance for Propel's own calling or dialing system. Managed calling and call-center services are not included.
Transparency builds trust
About the phone data.
Third-party enrichment technology is used to locate available phone numbers associated with prospect records. Because phone numbers can change, be reassigned, become outdated, or be incorrectly associated, accuracy is not guaranteed.
Numbers can changeNumbers can be reassignedData can become outdatedAssociations can be incorrectSeparate from the 2,250-lead guarantee
The 3-month roadmap
Build. Execute. Learn.
A focused 90-day path from first payment to future growth recommendations.
Month 1
Build + Launch
~750 leads$2,000 at Day 0
01
First payment received
02
Buyer-intent campaign begins within approximately 5 business days
03
Email infrastructure created
04
Approximately two weeks of email warm-up
05
Messaging and sequences developed
06
Prospect data begins flowing
07
Cold email begins around business day 15, assuming required access
The prospecting engine goes live.
What happens after you say yes?
You say yes.
We get to work.
Here's what the first few weeks look like.
1
Day 0
Accept + first payment
The three-month engagement begins.
2
Days 1-5
Buyer-intent campaign launch
Power Up AI begins launching the campaign and generating prospect data.
3
Week 1
Campaign infrastructure
Outbound systems and targeting criteria are configured.
4
Weeks 1-2
Email warm-up
Infrastructure begins warming to protect sending reputation and improve deliverability.
5
During warm-up
Messaging + sequences
Outbound messaging and campaign sequences are built.
6
Around business day 15
Cold outreach begins
Assuming required access and accounts have been supplied.
7
Remainder of Month 1
Measure + optimize
Responses, engagement, targeting, and messaging are analyzed.
8
Month 2
Scale what we are learning
Refine the system using real-world response data.
The lead commitment
2,250 Leads.
Guaranteed.
0+
Power Up AI guarantees Propel Roofing will receive at least 2,250 AI-sourced prospect leads during the initial three-month engagement.
What if we do not hit 2,250?Power Up AI continues performing lead-sourcing work at no additional professional-service cost until the full commitment is satisfied.
Guaranteed
What it covers
✓ Minimum 2,250 AI-sourced prospect leads
Not guaranteed
The guarantee remains active only when all three scheduled payments are completed and Propel fulfills its engagement responsibilities.What it does not cover
The investment
Build the engine for $2,000/month.
Launch
- Buyer-intent setup
- Lead generation
- Contact enrichment
- Email infrastructure
- Warm-up + campaign development
Execute
- Continued lead sourcing
- Enrichment
- Cold email
- Monitoring
- Optimization
Optimize
- Campaign management
- Data delivery
- Optimization
- Performance insights
- Future scaling recommendations
Total Investment$6,000Three monthly payments of $2,000 at Day 0, Day 30, and Day 60.
Normally$2,000 Setup Fee
→
For Propel Roofing$0WAIVED
$2,000 in additional value included at no charge.
Fast-track option
Want to accelerate the lead volume?
Same $6,000 investment. Up to 500 more leads.
Monthly2,250
Pay in Full0
The additional leads are a paid-in-full bonus. The contractual lead guarantee remains 2,250.
The integrated system
One engagement. One connected growth engine.
AI Buyer Intent+
Prospect Data+
Contact Enrichment+
Cold Email Infrastructure+
Campaign Messaging+
Campaign Management+
Optimization+
Growth Strategy
=Propel's Prospecting EngineStandard Setup: $2,000Propel Setup: $0
Campaign intelligence
What we'll learn together.
Campaign performance creates real-world market intelligence for future growth decisions.
Live learning begins after launch
Growth Intelligence Dashboard90-Day ViewLeads Delivered
Measured during campaign
Email Delivery
Measured during campaign
Email Engagement
Measured during campaign
Responses
Measured during campaign
Appointments
Measured during campaign
Targeting Insights
Measured during campaign
Messaging Insights
Measured during campaign
Channel Opportunities
Measured during campaign
Potential future initiatives
This is Phase One.
The initial engagement creates opportunities now while giving us the information needed to determine what Propel should build next.
Not included in the current $6,000 engagement
Scalable Internal Sales Operation
Additional Automated Acquisition Channels
Expanded Sales Team
Insurance Agency Referral / Affiliate Program
Major Metro Acquisition Strategies
Rural Storm & Hail Market Strategies
Why this makes sense for Propel
Start practical. Learn fast. Build toward scale.
Start Now
Create opportunities before the future sales infrastructure is complete.
Build From Data
Use real campaign response instead of assumptions.
Multi-Channel Potential
Use lead data for email and Propel's own follow-up channels.
Learn What Converts
Identify messages, audiences, and markets with the most potential.
Build Toward Scale
Use the first 90 days as the foundation for broader growth.
About Power Up AI
The team behind the system.
Power Up AI helps businesses use AI, automation, data, and modern outbound systems to create practical growth infrastructure.
Co-Founder, Power Up AI
Shawn Lalani
Shawn works alongside Dan on the strategy, technology, and implementation required to turn Propel's growth plan into a working prospecting system.
Co-Founder, Power Up AI
Dan Mowinski
Certified AI Consultant · Chief AI Officer
Dan focuses on practical AI implementation, lead-generation systems, automation, and helping businesses turn modern technology into measurable business value.
A working partnership
We build the system.
Propel works the opportunities.
Power Up AI
- ✓ Lead-sourcing strategy
- ✓ AI-assisted prospect identification
- ✓ Contact enrichment
- ✓ Cold-email infrastructure
- ✓ Campaign creation + management
- ✓ Performance monitoring
- ✓ Strategic guidance
Propel Roofing
- ✓ Provide campaign information and access
- ✓ Clarify service areas and offers
- ✓ Respond quickly to interested prospects
- ✓ Work the opportunities generated
- ✓ Choose how independently used data is contacted
Straight answers
Questions, answered clearly.
Transparency is part of the system. Here is what the engagement includes, how it works, and where the boundaries are.
01How quickly do leads start?+
Power Up AI expects to begin launching the buyer-intent campaign and generating prospect leads and available enriched contact data within approximately five business days after the first payment.
02When does cold email begin?+
Approximately 15 business days after the signed proposal, assuming required access and accounts have been provided. This allows for roughly two weeks of email warm-up.
03How many leads are included?+
At least 2,250 AI-sourced prospect leads during the three-month engagement, with an anticipated pace of approximately 750 per month.
04What happens if fewer than 2,250 leads are delivered?+
Power Up AI will continue lead-sourcing work at no additional professional-service cost until the 2,250-lead commitment has been satisfied, provided the guarantee requirements remain satisfied.
05Are phone numbers guaranteed to be accurate?+
No. Phone data comes from third-party enrichment sources. Numbers may change, be reassigned, become outdated, or be incorrectly associated. Phone enrichment is an additional resource and is separate from the 2,250-lead guarantee.
06Can Propel call the leads?+
Yes. After the applicable payment, Propel controls how it independently uses its project-specific lead data. Propel is responsible for ensuring its outreach complies with applicable regulations, consent requirements, Do Not Call requirements, carrier rules, and platform requirements.
07Is calling included?+
No managed calling or call-center service is included. Power Up AI may provide reasonable strategic guidance regarding Propel's use of its own outbound calling or dialing system.
08Are appointments or roofing sales guaranteed?+
No. Results depend on targeting, market conditions, prospect behavior, sales follow-up, offers, and other factors. The guarantee applies only to lead quantity.
09What is included in the pay-in-full option?+
Paying the full $6,000 upfront provides up to 500 additional AI-sourced leads, with 250 additional leads in Month 1 and 250 in Month 2. The contractual lead guarantee remains 2,250.
10Can Propel cancel?+
Yes. Propel may cancel remaining services with written notice at least 48 hours before the next scheduled payment. Processed payments are non-refundable. Cancellation before all three payments are completed voids the 2,250-lead guarantee.
Investment overview
Propel's growth plan at a glance.
A clear visual summary of the two investment structures included in the plan.
Three monthly payments. Minimum 2,250 leads.
Up to 500 Bonus Leads
Paid in Full$6,000 upfrontSame investment. Potential total of up to 2,750 leads.
Engagement Details & Terms Expand +
Payment Timing
$2,000 at Day 0, $2,000 at Day 30, and $2,000 at Day 60. The paid-in-full option is $6,000 upfront.
Cancellation
Propel may cancel remaining services with written notice at least 48 hours before the next scheduled payment. Processed payments are non-refundable. Early cancellation voids the lead guarantee.
Lead Ownership
After applicable payment, Propel owns its project-specific lead data and controls how it independently uses that data.
Outreach Responsibility
Propel is responsible for independently conducted outreach and compliance with applicable regulations, consent requirements, Do Not Call rules, carrier rules, and platform requirements.
Phone Enrichment
Available phone information comes from third-party enrichment sources. Accuracy, currency, connection, and ownership are not guaranteed.
Lead Guarantee
The guarantee covers a minimum of 2,250 AI-sourced prospect leads. It does not cover responses, appointments, estimates, sales, or phone accuracy. It remains active only after all three payments and fulfillment of Propel's responsibilities.
Future Services
Future initiatives shown on this page are possibilities for later discussion and are not included in the current $6,000 engagement.
Pay-in-Full Bonus
Up to 500 additional leads may be provided as a bonus, with 250 in Month 1 and 250 in Month 2. The contractual guarantee remains 2,250.